Danika Daly

Publicist & Founder, Danika Daly PR

New York City

The founder of Danika Daly PR, a boutique PR firm in New York City specializing in contemporary fashion, beauty, lifestyle and tech brands.

Danika started her career in PR in Miami and Palm Beach, starting out in Beauty PR with brands such as celebrity hairstylist Ken Paves and blinc Cosmetics. She moved into the Fashion sector when she worked with Sam Edelman and worked with high-end brands in their local South Florida market such as Gucci, Saks Fifth Avenue, Tory Burch and Rene Caovilla.

Danika moved on to working with emerging fashion brands in New York City, when she started her company Danika Daly PR in 2011. She now represents clients ranging from apparel, beauty products, tech, retail stores, lifestyle brands and more. Danika's clients have been featured in Vogue, Teen Vogue, Elle, Refinery29, The Zoe Report, Glamour, Entrepreneur, The Elvis Duran Show and more. In addition to media placement, Danika Daly PR focuses on digital campaigns, collaborations and events.

Danika has been featured in ADWEEK's '30 Under 30 in PR', PR Couture, Taste the Style, Cision Blog, The PR Closet, and more. She holds a Bachelor's Degree in public relations from the University of Florida, with a minor in Science.