
Made in Singapore: Riding The Ecommerce Wave
Hear from our panel of experts behind prominent homegrown players that have captured the wallets of not only local but also regional consumers.
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Singapore
Cynthia is an accomplished ecommerce and digital-first professional experienced in various consumer categories and the Southeast Asian market. She co-founded the region’s first market research & consulting firm dedicated to ecommerce insights and consulted clients such as ExxonMobil, Akamai Tech, DBS, and Criteo on digital strategy and customer acquisition. She previously managed Reckitt’s online business in Singapore as the Head of Ecommerce and managed a multi-functional team to deliver growth for a wide portfolio of brands such as Enfagrow A+, Dettol and Durex on top e-marketplaces. Cynthia is currently the Head of Marketing for Epsilo, a Sequoia-Surge backed marketing SaaS solution for ecommerce sellers. She also offers ecommerce and marketing consulting for her own firm CAOSE with past clients such as Shippit and Retail Asia.
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