Christina Carbonell

Primary is a new apparel and e-commerce brand that manufactures and sells stylish, high-quality, low-priced clothing for babies and kids. Primary's co-founders, Gayln and Christina, are HBS alumnae who share extensive e-commerce and marketing backgrounds. Having worked together as Management Team members at Quidsi (now an Amazon company), they led Diapers.com marketing, and launched and managed marketing, merchandising, and supply chain functions for nine additional e-commerce sites.