Charles Tan is Analytics Manager at Essence, a global data and measurement-driven media agency that is part of GroupM.
Since joining Essence in 2019, Charles has worked on multiple workstreams across marketing analytics, including campaign measurement for brand and performance advertising campaigns, analysis and optimisation, data engineering and pipeline building, and data modelling and predictive analytics. He started his career at a market research firm.
Charles first discovered his love for data and statistics at Nanyang Technological University, Singapore, where he graduated with a bachelor of arts degree in psychology. He is also an avid gamer and technology enthusiast. Other than eating, he enjoys playing video games, developing indie games, and engaging in data-related projects in his free time.
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