Carolina Lasso currently leads new high value customer acquisition marketing for Google Ads in the Americas. She has an MBA from New York University in Marketing and Finance.
Carolina first fell in love with marketing when doing an internship at Telemundo which led her to her first full-time job as Marketing Manager of a radio station owned by the same company. Her mission was to increase the number of listeners while also driving advertiser revenue. After her MBA, Carolina joined American Express in New York and led new customer acquisitions through digital channels and launched a number of innovative campaigns to attract and engage new members. She then joined Google where she has worked on b2b and content marketing for 4 years.
And did we say she loves teaching?
Customer Acquisition Marketing Bootcamp
Learn practical inbound and outbound marketing techniques to identify and attract new customers.