Marketing
Introduction to Growth Hacking
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation?
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Carol Tran
Head of Growth, Bahwan Cybertek
San Francisco
Carol Tran is a growth hacker, serial entrepreneur, and marketer who uses her self-formulated Three Pillars of Marketing (Product, Analytics, and Branding) to scale companies quickly with limited resources. She is currently the Head of Growth at Bahwan Cybertek, a technology company that specializes in prescriptive analytics, connected technology innovation, cognitive computing, and engineering digital organizations. Prior to her current role, she started three businesses utilizing digital marketing to grow her customer base and revenue. She has worked and consulted with many prominent companies, such as, Nordstrom, Microsoft, Bare Escentuals, Urban Outfitters, Anthropologie, Zenni Optical, and the San Francisco Opera. To learn more about hacks and tips on marketing, you can find her on twitter @caroltran.
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