Carlos is the Founder and CEO of Spanish Media, a U.S. Hispanic digital marketing agency. He is a marketing technology and digital transformation professional with two decades of experience working with Fortune 1000 companies, Federal agencies, tech startups, and small businesses in the strategy and execution of digital, social, and mobile marketing initiatives.
With a focus on data analysis and programmatic media, Carlos helps organizations find and convert customers in the $1.5 trillion U.S. Hispanic market. His work with brands and agencies revolves around the use of technology to uncover customer insights, craft memorable branding messages, and optimize the ROI of digital media investments for advertisers targeting the U.S. Hispanic market.
A leading expert in U.S. Hispanic programmatic marketing, Carlos has contributed to news outlets like Crain’s Chicago Business, Portada Magazine, Telemundo, and spoken at various events about the application of technology to power Total Market strategies. His company ranks #1 nationwide in every search engine for all terms related to Hispanic digital marketing.
Carlos was born in Mexico City and is active in events that foster diversity and promote cultural awareness. He holds an MBA from the University of Chicago Booth School of Business, and a BS from Chicago State University.
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