Cait Porte is the VP, Product for ZMags, a shoppable content platform that empowers marketing and eCommerce professionals to create engaging digital experiences. She is also on the board of directors for the Boston Product Management Association (BPMA), a co-founder of Boston Women in Product (BWP) and a part-time instructor at General Assembly. She has her MBA from Babson College and has worked in Product Management for small and large organizations in the Boston area. You can find her blog at www.PMinHeels.com.
When she's not working to build products customers love, she spends time in South Boston with her husband and their two dogs.
In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.
Product Management 101
This class will expose you to all the basic elements/responsibilities of performing the role of a product manager within a digital company.
Product Management Bootcamp
Find out which of your ideas are most viable by learning how to test them quickly and efficiently.
Intro to Product Management
Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.
Customer Journey Mapping
To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.