Bryan Choo

Founder and CEO, The Smart Local (TSL) Media Group

Singapore

Bryan Choo founded TheSmartLocal.com in 2013 when he observed that coverage of Singapore was lacking a hyperlocal nuance. Instead, social media was filled with negative sentiments intertwined with anti-government rhetoric. Bryan envisioned a platform that showcased the best of Singapore by locals, through quality and meaningful content. This quickly became what we know now as TheSmartLocal.com.

Today, TSL Media Group has evolved to become a media tech collective that is home to 8 well-loved brands, including The Smart Local, EatBook, Zula and MustShareNews. Apart from having the largest Telegram distribution network in Singapore, the Group also currently manages 20 targeted TikTok channels. It generates an annual viewership of over 200 million page views and 200 million video views across all platforms.

As a leader in the industry, Bryan never ceased to innovate. In addition to experimenting with different tech tools and content formats, he identifies gaps in the industry and takes it upon himself to maximize the potential of his team. Bryan is currently championing AI tools and education in his company, using them to supercharge his team’s workflows, expedite processes and accelerate ideation.