BRAD BEST served as Future’s Lab advertising editor at the Reynolds Journalism Institute, leading the Adobe Digital Analytics Competition and the News Publisher Digital Analytics Initiative. Best established the Journalytics Summit, which brought thought leaders from the analytics industry and news publishers together to discuss how to increase revenue and engagement with their digital products. During that time he also served as an adjunct professor in strategic communication at the Missouri School of Journalism teaching Interactive Advertising, Media Sales and YAYA Connection as well as serving as technology director for Mojo Ad, the student-staffed advertising agency that specializes in the Youth and Young Adult (YAYA) market.
Millennials: Engaging The Next Generation of News Consumers
What do Millennials expect from News? How can media companies think about new ways of creating and delivering content?