Currently a Digital Marketing technologist at a global MNC for the APAC region, Bob has had 10 years of experience working across firms that range from a start-up to agencies and global matrix organisations. He is well-versed in delivering digital solutions to business problems and working in a variety of business cultures and environments. He is experienced in digital strategy, social media marketing, marketing communications and a whole host of other Digital Marketing skills.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.