Bilal Kaiser is obsessed with getting consumers excited about a product, piece of content, event or even an app. By approaching any given marketing or public relations challenge from a holistic perspective and utilizing insights from consumer research, case studies and "big data," Bilal has been able to deliver tremendously impactful campaigns and business-driving results.
Bilal currently runs his own boutique PR and social media agency, working with clients in the lifestyle and tech space. Previously, he has led marketing, PR and social media for premium and digital-first brands at L'Oreal and Sony Pictures Entertainment. Outside of working with Fortune 500 brands, Bilal's career includes experience in the entertainment, publishing, non-profit and travel industries.
Bilal received his undergraduate degree from the University of California at Davis and his master's from the University of Southern California.
A Beginner's Guide to Email Marketing
This session, aimed at small businesses on tight budgets, will show you how to get started with the basics of email marketing.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.