Ashwin Anandani

Partner and Managing Director, On-off Design & Technology

Hong Kong

Ashwin is Partner and Managing Director at On-off Design & Technology where he is responsible for shaping, directing and leading their 'MVP for startups' program. This program follows a UX-led business modelling process to translate ideas into compelling and validated MVPs. A former founder and director of a Silicon Valley start-up, Ashwin knows first hand what it means to get a business off the ground, secure investment and grow the customer base. His skills are underpinned by an in-depth knowledge of Lean UX and Agile methodologies.