In her work with Threespot, Ashley develops comprehensive content and social media strategies for leading nonprofits, foundations and NGOs. With a focus on helping social good organizations use technology to tell their stories, Ashley helps them to identify content themes and opportunities, infuse their brands and stories into site content and social networks, and develop create dynamic, engaging content that will match user needs and expectations.
Prior to her work at Threespot, she managed digital marketing efforts for several leading nonprofit organizations, including the National 4-H Council, the American Educational Research Association, and the Girl Scout Council of the Nation's Capital. During her time at the National 4-H Council she produced social media engagement and reach that met or surpassed all national nonprofit benchmarks for success.
When she’s not trying to get to inbox zero on her feed reader, you can find her lounging in a local coffeeshop, iced coffee in hand.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.