From Running Lean to Scaling Lean: How to Get Traction
Learn how to define, measure, and achieve what everyone wants - AKA traction (and get a copy of Ash Maurya’s next book: Scaling Lean)!
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Ash Maurya is the author of two bestselling books "Running Lean" and "Scaling Lean", and is also the creator of the highly popular one-page business modeling tool "Lean Canvas".
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.
Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.
Ash lives in Austin, TX.
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