Araceli Arroyo is a passionate digital marketer. A graduate of the General Assembly Digital Marketing course herself she is excited to join the team as a TA. A graduate of Columbia College with a degree in Creative Writing she uses her skills to create content, content, content and uses her digital marketing skills to analyze and create more. When she’s not at GA Chicago you can find her running digital communications as the Assitant Director of Communications at Big Shoulders Fund which was named Chicago Magazine’s 2015 Top 20 Nonprofits.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.