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Anthony Ortiz Photo

Anthony Ortiz

Founder + CEO, Fitly (the creators of SmartPlate)

San Francisco

SmartPlate is the only intelligent plate that instantly analyzes entire meals for the 100+ million Americans who currently do this manually. SmartPlate deploys advanced image recognition technology and weight sensors to identify and weigh everything sitting on its surface with the highest degree of accuracy. So if you're an athlete/health conscious consumer, need to lose a few extra pounds or have a dietary condition, then SmartPlate is right for you.

Prior to starting Fitly, I founded a successful transportation logistics company which I grew to a 30 person team and sold under eighteen months. I also held executive & managerial positions in both finance and retail; as a mortgage broker on Wall Street and DM for a family owned and operated Blockbuster Video franchise in the Greater Philadelphia Area. I turned my first profit when I was 12.

Personally, I love any sport that requires the use of a board, a good slice of pizza every now and then, and who doesn't love music?

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