Anne Mai Bertelsen is the Founder and President of MAi Strategies, a marketing consultancy specializing in the art of strategy and the science of data to help marketers and brand executives - from Fortune 100 companies to non-profits - develop and execute breakthrough, effective, integrated marketing and digital strategies. Her clients - which include American Express, Aetna, and the United Nations - have all benefited from Anne’s guidance developing compelling new products and marketing communications strategies. In addition to consulting, Anne writes about marketing, social media, and product development, and her writings have been published by MediaPost, the Harvard Business Review Blog, and Digiday:Daily. Anne holds a B.A. in History and Spanish from Rutgers University and an M.A. in Political Science and Quantitative Methods from New York University.