Anna Simpson Photo

Anna Simpson

Curator, Futures Centre, Forum for the Future


Anna Simpson is Curator of the Futures Centre at Forum for the Future, and Editor of its annual publication, The Long View. Her work explores changes in business and society, and their implications for our long-term wellbeing. A journalist and writer, she has recently published a manifesto on futures journalism, a paper on the role of heritage in futures projects, and a book, The Brand Strategist’s Guide to Desire, which challenges brands to help people find the things they most value in life – from community to adventure to purpose. Her next book, The Innovation-Friendly Organization, out next year, asks what sort of culture enables organisations to drive change for resilience and sustainability.

Anna is a regular speaker at conferences - recently the Athens Beauty Conference, Sustainable Brands Kuala Lumpur, Future Everything, and the Human Capital Forum at Singapore Management University. She has also been a jury member for various award schemes, including the European Commission Environmental Management Awards Scheme and the Women in Social and Environmental Enterprise Awards. She comes from the north of England, and was educated at Oxford and the School of Oriental and African Studies, London.

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