Andrew Stephen

L’Oréal Professor of Marketing, Oxford Saïd Business School

London

Professor Stephen’s research answers questions such as how should companies use social media as part of their marketing strategies, how does using social media psychologically impact consumers, how do online networks impact profitability in ecommerce markets, how can companies encourage and optimise word of mouth between customers, how can crowdsourcing product ideas from customers be improved, and what types of products are best suited to mobile advertising.

This research has been published in leading journals such as Harvard Business Review, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Psychological Science, and has received press coverage in outlets such as Businessweek, CNN, Financial Times, Forbes, Fortune, Huffington Post, New York Times, NPR, The Economist, Wall Street Journal, Washington Post, and WIRED.