Andrew Lawson has been at the forefront of digital marketing for many years. He has worked both agency- and client-side, sitting on judging panels for the ADMA and working on digital marketing projects for many top brands, like Telstra, Toyota, Samsung and Singapore Airlines.
As Site Director at BMC Media, Andrew’s role was to realise digital marketing and advertising opportunities for more than 90 clients, including big players like Telstra and the Olympic Games. Andrew then became General Manager of the Internet Circle, the pre-runner for the IAB, running industry think-tanks, networking events and publishing white papers. Most recently, Andrew consulted at Fairfax Media as a digital marketing specialist, using his extensive experience to oversee the roll-out of the Fairfax Marketing Services division.
Besides Andrew's surfing addiction, he is passionate about the future of marketing where creative thinking and data work together to create amazing results.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.