UX Research for Startups
UX research strategies for startups
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Singapore
Andrea is an user experience researcher at Google in Mountain View, California. She has consulted for startups in a variety of industries in Silicon Valley and China, and is an UX mentor at IndieBio, the world's largest seed biotech accelerator.
Previously she worked in China and the US, where she advised multinationals on their China corporate communications strategies, led country strategy for a global non-profit, and ran a lifestyle media web and print platform.
Andrea has led research to create a startup's MVP; crafted content for a social gaming startup twice featured in the Apple App Store; designed an e-learning foundation's China strategy to reach 7,000 kids in 1 year; and helped define stakeholder communications for a $13 billion merger.
She has a B.A. in Psychology from Skidmore College, and a M.S. in Human Factors in Information Design from Bentley University.
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