Andre Eikmeier is CEO and co-founder of Vinomofo, one of Australia's fastest-growing tech companies and a leader in innovation, disruption and culture. But his path to success has been a winding one, a long way from delivering pizzas to Kylie Minogue as a teenager.
Having performed as an actor and singer on stage and screen since he was eight years old, including roles on Pacific Drive, Home and Away, A Country Practice, GP, Les Miserables, Hair and a famed Coke ad with Kylie Minogue, his career took a turn as 30 approached.
Having been an enthusiastic partaker, Andre's induction into the wine industry came in 2001 as an out-of-work actor/singer getting a job in the Cellarmasters call centre.
Returning to his entrepreneurial roots, he started a video and web production company in 2003 called The Vision Gallery, servicing mainly the wine industry, before coming together with brother-in-law Justin to create Qwoff, Australia's first online wine community and consumer review site.
Embracing the new possibilities that content, video and social media offered, they grew the largest online 'tribe' of wine lovers, and became vital communicators for the wine industry to a growing younger audience of engaged wine consumers. But the business was not a financial success, and the two found themselves in difficult times as they struggled to stay afloat...
Their fortunes turned, however, with the launch online wine deals site Vinomofo in April 2011. In under four years they grew the business from zero to a turnover of more than $50 million, winning dozens of awards including Australia's Fastest Growth Tech Company in 2013 from Deloitte's.
From two founders in a garage in Adelaide, to over 50 employees across two cities, their astonishing ride has included selling a majority stake to a large retail group, and then subsequently buying the company back.
They are true disruptors, having taken on retail giants Woolworths and Coles, in a cutthroat retail environment. They have set the benchmark for culture and employee engagement, based around the driving principals of being human.
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