Anastasia Nicole

Independent Marketing Consultant + Managing Director, Labs at Shadow Ventures

Atlanta

Anastasia is an experienced creative marketer and storyteller with a deep love for pop culture. She has amassed a wide range of skills over the past decade, as both a freelancer and in-house strategic marketing professional sitting at the intersection of media, branding, tech, marketing and fashion.

Before joining the Shadow Ventures team as the Managing Director of Shadow Labs, where she advises and develops programming for over 60 early-stage startups, she leaned into her passion for storytelling, cultural savvy, and obsession with emerging tech as a means of connecting brands with consumers as Marketing/Comms Director at Spinrilla and Marketing Manager at Softwear Automation. She also worked with leading fashion and lifestyle brands on multi-channel influencer campaigns designed to drive awareness around specific products and experiences.

In finding creative ways to solve strategic business challenges, she has developed positioning strategies, messaging, and tactical lead generation initiatives, as well as implemented multi-channel marketing campaigns based on a deep understanding of consumer’s needs, problems, and expectations.