Amelia Pisapia is the co-founder and director of Novel, a creative agency with an editorial mindset that is incubated by the New Republic. Since joining the New Republic, Amelia has conceptualized the agency and launched content marketing initiatives for Casper, Getty Images, and RED, among others. Amelia previously served as head of editorial for content marketing platform NewsCred, where she advised brands on content marketing strategy, helped build and launch a network of freelance writers, and created licensed content packages for both brands and publishers. She holds a Bachelor of Arts in journalism from the University of Wisconsin-Madison.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.