Amanda Fitzgerald

PR Adviser

London

Amanda is passionate about all things entrepreneurial having been brought up by parents who ran their own businesses. Inevitably she followed in their footsteps and in 2008 she set up her first business, a luxury online knitwear store importing ethically produced alpaca knitwear from Peru. Remembering her mother’s successful mail-order business’s launchpad: a small mention in the Daily Mail that literally catapulted her business to the hearts and minds of the public, Amanda set about securing press coverage for her knitwear brand. She secured features and mentions in most glossies and nationals. She was then asked by friends and colleagues to do the same for their businesses and so her PR consultancy was born. She now shares her PR secrets with ambitious and inspirational entrepreneurs as she trains them on how succeed at media pitches so they can be seen everywhere.