Alyssa Perry is an analytical and creative thinker who brings ideas to life in digital entertainment. Alyssa currently serves as the VP Marketing & Monetization at Blubox Games, focused on aggressively and strategically increasing user acquisition, retention, virality, and monetization of games across various distribution platforms, including social, mobile, and web applications. Alyssa has over 12 years digital marketing experience in positions at SGN Games, Warner Bros., Disney, and News Corp. She is also actively launching a new digital content commerce brand for teens girls.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Understanding Mobile User Experience
Learn best practices in mobile UX. This workshop will explore the architecture and design of mobile systems as well as essential tools.
Introduction to Growth Hacking
Find out what growth hacking is and learn how to implement your own growth hack strategy to significantly increase your customer base.