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Sydney
With a first class honours degree in law and commerce, Alyce started her career as a corporate lawyer at international law firm King & Wood Mallesons.
As co-founder and Creative Director of TDE, Alyce is responsible for the strategic direction, growth plan, marketing across online and offline channels and visual aesthetic of TDE both in terms of brand and product, and has run the everyday operations of TDE from day one.
Retail Congress Asia Pacific Retail Rising Star Award, 2016
Star Track Express Award Best Pop Up Experience of The Year, 2016
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