Allison was a digital marketing expert for 8+ years at Google, where she crafted media solutions for Fortune 100 advertisers and served as a consumer insights/strategy partner to media/creative agencies and corporate clients. One proud accomplishment at Google was working in Google’s China offices to train peers in Shanghai and Beijing. Prior to Google, she was a Brand Planner at Grey Advertising for 4+ years where she drove strategy for creative marketing campaigns for technology clients. Through her advertising career, Allison has specialized in running primary research and the art of turning data into compelling marketing strategy. She has a MBA from Georgia Tech and Bachelors degrees from James Madison University.
Education has been a common theme through Allison’s corporate career, from educating clients on trends and marketing strategies to training new hires. Allison enjoys helping others’ realize their full potential through teaching and sharing. She lives in Atlanta with her husband and two young daughters.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.