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Alexander Sierra

CEO, Sigma Ridge, LLC

New York City

Alexander Sierra has a diverse background. He has a bachelor’s degree in Aerospace Engineering from the University of Florida, A master’s degree in Finance from Harvard University, and an MBA from the University of Massachusetts. He obtained all his education while working full time, gathering over 23 years of experience as a leader in Sales and Marketing. Alex has managed teams of over 130 direct reports in 13 different countries and Marketing budgets of over 25 million dollars a year. He has been able to achieve year-over-year growth for his clients from 25% to 120%. His consulting practice -Sigma Ridge- was a spinoff from the Harvard University Consulting club where he works with companies like Cisco, the largest Technology manufacturer in the world, and some of the largest fashion companies in the US.

Previously (200):

Intro to Digital Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

76 Times

Advanced Marketing Analytics Bootcamp

Advanced Marketing Analytics Bootcamp

This bootcamp is for advanced marketers to build on their data-driven decisions with attribution modeling, statistical significance, and communicating with data.

44 Times

Free Intro to Digital Marketing Class Online

Free Intro to Digital Marketing Class Online

An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

24 Times

Facebook Advertising Bootcamp

Facebook Advertising Bootcamp

Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.

18 Times

Digital Marketing: Key Concepts and Metrics

Digital Marketing: Key Concepts and Metrics

Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

7 Times

Google Analytics Bootcamp

Google Analytics Bootcamp

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.

5 Times

Intro to Product Management

Intro to Product Management

Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.

4 Times

Facebook Advertising for the Win

Facebook Advertising for the Win

In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.

4 Times

Introduction to Google Analytics

Introduction to Google Analytics

Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

3 Times

Google Ads Bootcamp

Google Ads Bootcamp

This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.

2 Times

Introduction to Digital Marketing

Introduction to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

2 Times

Social Media Monitoring and Analytics: How, What, and Why

Social Media Monitoring and Analytics: How, What, and Why

Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.

Digital Marketing Bootcamp

Digital Marketing Bootcamp

Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.

Data Analytics Bootcamp

Data Analytics Bootcamp

This intensive bootcamp will run through the analytical workflow -- from collecting, cleaning, analyzing and presenting insights from small and big data sets.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More