Alexander Sierra
CEO, Sigma Ridge, LLC
Alexander Sierra has a diverse background. He has a bachelor’s degree in Aerospace Engineering from the University of Florida, A master’s degree in Finance from Harvard University, and an MBA from the University of Massachusetts. He obtained all his education while working full time, gathering over 23 years of experience as a leader in Sales and Marketing. Alex has managed teams of over 130 direct reports in 13 different countries and Marketing budgets of over 25 million dollars a year. He has been able to achieve year-over-year growth for his clients from 25% to 120%. His consulting practice -Sigma Ridge- was a spinoff from the Harvard University Consulting club where he works with companies like Cisco, the largest Technology manufacturer in the world, and some of the largest fashion companies in the US.
Previously (200):
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
76 Times
Advanced Marketing Analytics Bootcamp
This bootcamp is for advanced marketers to build on their data-driven decisions with attribution modeling, statistical significance, and communicating with data.
44 Times
Intro to Digital Marketing | FREE Online Livestream
In this free, two-hour livestream, gain a basic understanding of digital marketing essentials, and learn how the objective-first framework can be used to drive marketing success.
24 Times
Facebook Advertising Bootcamp
Learn how to use Facebook Advertising tools, including Ads Manager, Custom Audiences, the Facebook Pixel, and Custom Conversions to create a powerful Digital Marketing Strategy.
18 Times
Digital Marketing: Key Concepts and Metrics
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
7 Times
Google Analytics Bootcamp
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends.
5 Times
Intro to Product Management
Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.
4 Times
Facebook Advertising for the Win
In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class.
4 Times
Introduction to Google Analytics Workshop
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
3 Times
Google Ads Bootcamp
This bootcamp will prepare you to be Google certified in Google Ads by covering all necessary material to pass the search certification exams.
2 Times
Introduction to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
2 Times
Social Media Monitoring and Analytics: How, What, and Why
Learn how to understand and analyze social media metrics to help guide strategy, reach goals and connect with your audience.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Data Analytics Bootcamp
This intensive bootcamp will run through the analytical workflow -- from collecting, cleaning, analyzing and presenting insights from small and big data sets.