Alexander is the Co-Founder and CEO of HowGood, the independent organization that researches and rates the environmental and social of food products. His deep industry knowledge and connections have helped guide HowGood's growth from a good idea to a reality. With over 200,000 products rated, the organization now boasts the largest database based on food sustainability in the world. Alexander’s understanding of the food business landscape makes it possible for a transformative idea like HowGood to bloom in a neophobic industry. Overseeing the business from administration to strategy, he has taken HowGood from concept to game changer.
An inspiring panel series that discusses common business failures and how to grow from challenges on the path to success.