Alexander Asseily Photo

Alexander Asseily

Executive Chairman and Founder, State


Alexander is Executive Chairman of State, responsible for defining and evangelizing the corporate and product strategies. Asseily is also Chairman of San Francisco-based Jawbone (Aliph), the world leader in mobile lifestyle products including Jawbone ICON & ERA headsets, the JAMBOX speaker, and UP personal wellness solutions.

As Jawbone’s founding CEO, Alexander directed the development Jawbone’s core products. In 2004, he launched the first Jawbone headset to critical acclaim, followed in 2006 by the industry-changing Jawbone Bluetooth headset. Today, Jawbone is one of the most highly valued private consumer electronics companies in the world.

Asseily received his B.S. and M.S. in Engineering and Design from Stanford University. He advises a number of small companies and charitable organizations in the US and Europe, and has produced two short documentaries on forgiveness and conflict resolution in the Mideast.

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