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Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    Alexander Asseily Photo

    Alexander Asseily

    Executive Chairman and Founder, State

    London

    Alexander is Executive Chairman of State, responsible for defining and evangelizing the corporate and product strategies. Asseily is also Chairman of San Francisco-based Jawbone (Aliph), the world leader in mobile lifestyle products including Jawbone ICON & ERA headsets, the JAMBOX speaker, and UP personal wellness solutions.

    As Jawbone’s founding CEO, Alexander directed the development Jawbone’s core products. In 2004, he launched the first Jawbone headset to critical acclaim, followed in 2006 by the industry-changing Jawbone Bluetooth headset. Today, Jawbone is one of the most highly valued private consumer electronics companies in the world.

    Asseily received his B.S. and M.S. in Engineering and Design from Stanford University. He advises a number of small companies and charitable organizations in the US and Europe, and has produced two short documentaries on forgiveness and conflict resolution in the Mideast.

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