Alex Silberman is a Vice President of Digital Strategy at Weber Shandwick, working in the healthcare space; building and managing digital ecosystems. What does that mean? It’s social media, content marketing, analytics, and media planning and buying all rolled up into one, with a dash of creative thinking on the side. Previously, Alex ran a team of digital performance experts, managed ad operations for a digital brand, built programmatic technology solutions as a product manager and worked on digital strategy for a top three auto manufacturer. He’s also the semi-proud founder of one failed start-up venture. When not working, Alex is learning how to be a dad to his newborn son, sneaking in a long run, or watching football.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Content Marketing 201
Learn how to build a content marketing strategy across business types, channels, and KPI’s.
Digital Marketing Bootcamp
Create an end to end digital marketing campaign using the latest marketing techniques to promote your business or service and drives measureable results.