Alex Silberman is a Vice President of Digital Strategy at Weber Shandwick, working in the healthcare space; building and managing digital ecosystems. What does that mean? It’s social media, content marketing, analytics, and media planning and buying all rolled up into one, with a dash of creative thinking on the side. Previously, Alex ran a team of digital performance experts, managed ad operations for a digital brand, built programmatic technology solutions as a product manager and worked on digital strategy for a top three auto manufacturer. He’s also the semi-proud founder of one failed start-up venture. When not working, Alex is learning how to be a dad to his newborn son, sneaking in a long run, or watching football.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Content Marketing 201
Learn how to build a content marketing strategy across business types, channels, and KPI’s.