Alex Silberman is the Head of Social Media at MassMutual, where he also contributes as a senior member of the media and digital analytics teams. He's got a deep background in social media, content marketing, analytics, as well as media planning and buying (including programmatic). Previously, Alex ran social and media for a large tech company, he led digital strategy for a global P.R. agency, built and managed a team of digital performance experts, managed ad operations for a marketing services firm, built programmatic technology solutions as a product manager and worked on digital strategy for a top-three auto manufacturer. He’s also the semi-proud founder of one failed start-up venture. When not working, Alex is spending time with his wife and two boys, sneaking in a long run or watching football.
Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Digital Marketing Bootcamp
Create an end-to-end digital marketing campaign using the latest marketing techniques to promote your business or service and drive measurable results.
Content Marketing 201
Learn how to build a content marketing strategy across business types, channels, and KPI’s.
Intro to Digital Marketing
In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.