Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Alex Silberman
Head of Social Media, MassMutual
Boston
Alex Silberman is the Head of Social Media at MassMutual, where he also contributes as a senior member of the media and digital analytics teams. He's got a deep background in social media, content marketing, analytics, as well as media planning and buying (including programmatic). Previously, Alex ran social and media for a large tech company, he led digital strategy for a global P.R. agency, built and managed a team of digital performance experts, managed ad operations for a marketing services firm, built programmatic technology solutions as a product manager and worked on digital strategy for a top-three auto manufacturer. He’s also the semi-proud founder of one failed start-up venture. When not working, Alex is spending time with his wife and two boys, sneaking in a long run or watching football.
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