Alex Silberman

Alex Silberman is the Head of Social Media at MassMutual, where he also contributes as a senior member of the media and digital analytics teams. He's got a deep background in social media, content marketing, analytics, as well as media planning and buying (including programmatic). Previously, Alex ran social and media for a large tech company, he led digital strategy for a global P.R. agency, built and managed a team of digital performance experts, managed ad operations for a marketing services firm, built programmatic technology solutions as a product manager and worked on digital strategy for a top-three auto manufacturer. He’s also the semi-proud founder of one failed start-up venture. When not working, Alex is spending time with his wife and two boys, sneaking in a long run or watching football.

Previously (8):

Digital Marketing

Gain indispensable digital marketing skills in this 10-week evening or 1-week accelerated course, on campus or online.

4 Times

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Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.

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Content Marketing 201

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In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.