An OG crafter (think googly eyes, popsicle sticks and pipe cleaners) and writer, Creative Director Alex Michael May moved to Los Angeles in 2008 to pursue copy writing for advertising and improv comedy. Through a series of random events, she found herself prop styling for brands such as Dell, Disney and Sony as well as creating digital content for popular lifestyle blogs and magazines, and designing events.
The culmination of all these seemingly unrelated gigs led to the creation of Beautilitarian,(insta: @beautilitarian) Alex's alter-ego and a collective for creating original digital content that fosters organic interest in brands and value for those who consume it.
She believes every brand has a story, and if it's told in the right, authentic way, people will not only want to hear it, but they will fall in love in the process.
Currently the Creative Director at Coordinates Collection (and it's newest acquisition, Le Bloc Jewelry) Alex is working on a brand revamp, and getting to the root of what makes people relate to brands and how to tap into that cult fan mentality.
When she's not at work or freelancing, Alex is the Experience Director for the Yellow Conference -- a community of women who wish to use their skills and passions to spread goodness in their community and world. Yellow is for the earth-shakers and the ground-movers, and holds and annual conference and mostly gatherings in the Los Angeles area.
Building Brands People Love
Making people care is hard. Making them care about your brand is even harder. Join us for a night of talks to learn, debate and craft the building blocks of creating a brand that p