The Power of Video Content: Presented by General Assembly + iStock by Getty Images
iStock by Getty Images and General Assembly have teamed up to discuss the future of video in communication and media.
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Alex Light is Commercial Director at VICE Australia, a leading youth media and entertainment brand operating in 35 countries. VICE is the world’s premier original online video destination, and includes VICE.com, an international network of digital channels, a television production studio, VICE magazine, and an in-house creative services agency.
As Commercial Director, Alex’s role is leading the development of content partnerships with brands and media organisations, as well as the creation of branded content marketing projects. Working within VICE’s in-house marketing agency, Alex leads business development and strategic campaign planning for brands including Google, Schweppes, Intel and PayPal.
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