Design
Inside the Minds of Brilliant Designers
An exclusive monthly speaker series that offers a glimpse inside the creative process of local design experts.
Alex Cho
Digital Strategist, Saatchi & Saatchi
Los Angeles
Originally from Seattle, Alex moved to LA in 2009 to study marketing at Loyola Marymount University. Having spent the last five years working across strategic disciplines from CRM, experiential, content, and digital strategy, she has a passion for understanding consumer behavior and translating insights into action for creative teams and clients. While her experience spans everything from finance to CPG brands, she found early on that her true interest lied in the automotive industry. She has since gone on to provide strategic guidance on brands like Lexus, Scion, Mazda, and Tesla. She also had a short stint leading the Southwest region’s rider-facing marketing strategy at Uber where she launched the Uber Visa credit card. Now at Saatchi, she serves as a Digital Strategist for the Content & Platform team focused on the user experience for Toyota’s website. Outside of work, she enjoys exploring the latest food scenes, shopping for new plant babies, and running a style blog.
Upcoming Courses
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