Aimee Young is responsible for the SoFi brand, customer acquisition, and communications. She brings 18 years of management and marketing experience. Prior to joining SoFi, she held various senior marketing roles including VP, Corporate Marketing at AppSense and Head of Brand, North America at Virgin Atlantic. She has spoken widely on the topic of brand building, customer loyalty, and customer experience design and served as a consultant to companies such as Diageo and the American Red Cross. Aimee holds an MBA from the Harvard Business School and a BA from Wellesley College.