Adam Jelic Photo

Adam Jelic

Founder & Managing Director, MiGoals

Melbourne

Adam launched MiGoals in October 2010 with the vision to create a diary that was well-designed, functional and would help people discover their purpose and realise their potential.

From the first diary stocked in a Melbourne bookstore, MiGoals products are now in over 250 online and offline retailers across Australia and New Zealand.

For Adam, MiGoals is a testament to the power of setting goals and figuring out the steps to get shit done.

Adam is driven by a desire to inspire and empower people – just like him – to make the leap out of their comfort zones and into a life they are passionate about. He is also a proud ambassador of fitness and lifestyle brand, lululemon.

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