Aaron Davis

CEO, RipeMetrics

San Diego

Aaron Davis is the Founder and CEO of RipeMetrics, a customer experience and retention platform that enables cannabis companies to collect, manage and analyze customer feedback and turn it into actionable data.

As a strategist, speaker, and author in customer loyalty and cause marketing, Aaron recognized that many cannabis companies were failing to deliver a superior experience and weren’t seeking customer input. He identified that the key to success in this saturated marketplace is differentiation through customer experience. Therefore, he created RipeMetrics, which enables companies to collect valuable feedback, respond-to-and-rectify poor experiences, drive retention and deliver targeted messaging to customers based on their purchasing habits. The potential of the RipeMetrics service offering led it to be accepted into the respected Canopy canna-business accelerator.

Aaron brings a vast set of experiences to RipeMetrics. After spending more than a decade working in various management, marketing and sales capacities in the merchant services industry, Aaron’s curiosity propelled him to co-found a few start-ups throughout his career. He brings his consultative style of leadership to the company and utilizes his strong skills in business development, branding, customer acquisition, sales and marketing. As a natural leader and adept problem-solver, Aaron is poised to revolutionize the ways in which cannabis companies engage with their customers.

When Aaron isn’t developing new ideas, you can find him rock climbing, doing yoga, playing guitar or flipping through his vinyl record collection.