Youtube 101 | Online
About this workshop
The use of video is all the rage! YouTube is responsible for starting it all. This session will provide the basic tools necessary to navigate YouTube to help even small business owners and entrepreneurs to tap into the power YouTube influencers, TrueView, and brand integration.
Takeaways
Attendees will learn valuable tricks and tips on how to optimize their own YouTube Channels and work with YouTube creators to gain visibility and credibility. We’ll review various campaigns, but each attendee will leave with a campaign they can facilitate on their own or use to hire an agency to execute.
Students will walk away with:
- How YouTube can eliminate the need for traditional advertising strategies
- Maximize the effectiveness of your YouTube account
- Content Creation Fundamentals
- Best Practices: Collaborations, Title/Description, Custom End Cards, Annotations, and more
- Analytics: Engagement and Targeting Your Audience
- Amplifying your YouTube content with other social media platforms
Prereqs & Preparation
Laptop/Paper & Pen (for notes) Must have a YouTube Channel
