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A creative brief is essential in the initiation phase where it outlines the overall strategy and forms the basis of every project. A well written brief is comprehensive and puts all stakeholders on the same page from the very beginning.
In this workshop you will learn how to prepare a creative brief that guides your team to develop advertising that is on target, inspiring and drives business objectives.
We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.
We will discuss factors to prioritise versus what is secondary. We will explore the process in which to put the Brief together – who to involve and when.
This workshop will be completely live and online. In preparation, please download Zoom.
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