Marketing
Free
Online
Tuesday, 08 October, 2024
9
–
10
am
EDT
Women in Tech Week - Utilising Gen AI in Digital Marketing
About This Class
Ready to learn how Gen AI is transforming digital marketing? Join General Assembly as part of Women in Tech Week, for an exclusive virtual workshop, where we’ll dive into the most up-to-date advancements in Gen AI and how they’re revolutionising the way marketers work.
This one-hour virtual class is perfect for anyone looking to understand the latest in AI technology and how to apply it to digital marketing. Whether you’re new to AI or already working in marketing, this workshop will equip you with the knowledge and tools to stay at the cutting edge of the industry.
Led by one of our expert instructors, this session will explore how Gen AI is reshaping digital marketing, from automating content creation to improving customer targeting, and provide you with actionable steps to incorporate these tools into your strategy.
Takeaways
Learn what the latest AI trends shaping digital marketing
How to integrate AI seamlessly into your marketing toolkit
Hands-on experience with powerful AI marketing tools
Preparation
This is a beginner friendly series, so no prior knowledge is necessary.
A recording of this session will be sent to everyone who signed up.
This session will be held in a Zoom webinar, so your mic and camera will be off. We’ll interact through the Chat, Q&A, and reactions.
About the Instructor
Tom Szekeres
Director, re~grow | Lead Instructor, General Assembly
Tom Szekeres combines over 15 years of digital strategy experience with a practical, hands-on understanding of today’s most exciting tech. At re~grow, he partners with planet-positive brands, guiding them to leverage digital tools like Generative AI for meaningful impact. Tom's practical experience with LLMs runs deep—he’s been a power user of ChatGPT since its inception, leveraging its capabilities to augment tasks across e-commerce, social media advertising, finance, data analysis — even home automation workflows.
His hands-on approach to applied AI makes him an invaluable resource for professionals looking to understand and utilize Generative AI to transform their career and increase creativity and productivity. Through founding past ventures such as social media agency This Here and local delivery startup Subship, Tom has continually demonstrated his ability to adapt and apply cutting-edge technologies in meaningful ways.
In his workshops, Tom shares insights drawn from a varied career across multiple sectors, helping students not just to grasp the theory but to apply AI tools ethically and effectively. His teaching aims to equip learners with knowledge they can use to push towards the cutting edge of their fields. As a Fellow of the RSA and a proponent of conscious business practices, Tom’s commitment to generative AI is about responsible innovation that's geared for real-world application.
What His Students Say:
Tom made the content very digestible and kept us all engaged. He really helped to demystify AI/ML for me. -Student from July 2023
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