GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005
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To be competitive in today's global economy, a company needs to master product design, do it fast and at a reasonable cost, while satisfying ever-increasing demands of customers. The smart companies also design products with the environment in mind, which saves the environment while increasing company profits.
“Business people don’t need to understand designers better; they need to be designers - to think and work like them and to embed design shop characteristics in their organizations. Business is a creative activity and firms who figure out how to manage for creativity will have a crucial advantage. The future of business is design”. Roger Martin
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