Marketing automation is everywhere in your inbox. It’s the “sorry I missed you” email from a salesperson who just left you a voicemail. The birthday coupon from a restaurant. The reminder from a retailer that you added a product to your shopping cart but never clicked “buy.”
By now, some companies have already started to use Marketing Automation software in one way or another. But are the results as good as one had expected? It’s time to move on from the basic understanding of marketing automation and start focusing on what is really required to achieve success in Marketing Automation.