What's Really Happening on YouTube: How to Manage & Monetize Your Video Content | Los Angeles
About this class
Online video consumption is one of the most popular internet activities worldwide. In 2015, the number of online video viewers in the United States surpassed 200 million, and that number is expected to increase in the upcoming years. As a result, more and more ad dollars are shifting towards online video, with a $14.38 billion dollar market projected in 2019.
Los Angeles is a significant driver of this online video revolution, with several prominent video technology companies building large businesses in LA's tech corridor, Silicon Beach.
"What's Really Happening (on YouTube)" is a rare glimpse into Los Angeles's digital media world from two industry insiders. Learn about how companies and online video creators are working together to build multi-million dollar businesses, based primarily off of open video platforms and social media. With Google properties driving a majority of online video traffic with 160 million unique visitors a month, this class will focus primarily on YouTube.
Takeaways
- Multi-Channel Networks (MCN's) and How They Work for You
- Music Licensing for a Digital World
- Behind the Scenes of YouTube's Content ID
- How Media Companies Are Monetizing Social Media
Prereqs & Preparation
An open mind! :) And please bring your laptop or notebook/pen to take notes.