Web Analytics 101: Measuring and Optimizing Website Performance

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Web Analytics 101: Measuring and Optimizing Website Performance | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

With over 4.66 billion active internet users* worldwide, you’d have probably realised by now how important it is to have a website for your business. But that’s just the start. No matter how well-designed your website is or how engaging its content is, if you are not harnessing the power of web analytics for your marketing strategy, you are truly missing out.

Join us for this workshop where our marketing expert will guide you through how to effectively utilise web analytics tools to gain insights on your website’s performance, understand your customers’ behaviors, and apply that knowledge to improve your site for better user experiences and conversions. Learn what website metrics you should be tracking and how to let the data guide your business to success.

Takeaways

The heart of any online business activity takes place on your website. If you are embarking on building your first website for your business, join this workshop to learn the basics on web analytics and how you can leverage on some key indicators to drive more traffic, and subsequently more business for your online store! As for marketing professionals, gain some insights into how analytics can support your marketing activities and create a data-driven marketing strategy.

During this session, we will learn some basic concepts like (but not limited to): - Time on site - Pageviews per visit - Page load time - Visitor’s locations - New versus returning visitors - Website Traffic

Prereqs & Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

This session will not be recorded, however slides will be shared following the class.

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