The goal of visual design is to communicate a specific message to a targeted audience. Through the intentional and aesthetic manipulation of elements, one is able to influence and inspire. Color theory, layout and typography are among the many areas covered in this course, as well as common practices, such as creative briefs and approval processes.
By mastering the basic principles of design, you can be confident that your creativity and effort is effective. And everyone is happy.
A vocabulary for critique and communicating visual problems and solutions.
A toolkit for exploration while starting new projects.
Understand the purpose of visual design and the value it brings to the overall experience
Provide a background of key visual design elements and components
Start to identify aspects that make certain UI’s work (or not work)
Learn how to look at UI’s in a more critical lens
This class is for UX Designers looking to get more of a background on Visual Design or Digital Marketers interested in learning visual design essentials to create own ads and marketing collateral.
David has been working as a multimedia graphic designer for 20 years. His career began at a print design agency in Washington, DC. It was during what was meant to be a six-month sabbatical in Buenos Aires that he realised his work could be done from anywhere on the planet that he decided to go freelance. After working from London and New York City, he relocated in Singapore in 2008. Over the years his skill set has grown and his portfolio now includes product, web and multimedia design.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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