Visual Design Fundamentals

Visual Design Fundamentals

About this class

The goal of visual design is to communicate a specific message to a targeted audience. This class will teach you the purpose of visual design and how it relates to UX design.

We'll learn the basic elements of Visual Design (ie: layout, graphics, type, color) and review and critique UI examples. Finally, the student will leave with a series of exercises, tools and resources that will help for beginning new projects on their own.


  • A vocabulary for critique and communicating visual problems and solutions.
  • A toolkit for exploration while starting new projects.
  • Understand the purpose of visual design and the value it brings to the overall experience
  • Provide a background of key visual design elements and components
  • Start to identify aspects that make certain UI’s work (or not work)
  • Learn how to look at UI’s in a more critical lens
  • Prereqs & Preparation

    This class is for UX Designers looking to get more of a background on Visual Design, Digital Marketers interested in learning visual design essentials to create own ads and marketing collateral.

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