Video Marketing Essentials Workshop πŸŽ₯

Video Marketing Essentials Workshop πŸŽ₯ | Manchester

About this workshop

Video marketing is more important now than ever- 85% of consumers would like to see more videos from brands in 2021 and this is expected to increase in 2022. However, with so many digital channels popping up and increasing customers' expectations, how do you create, market & budget for videos that will cut through the noise?

Arielle from Two Giraffes, a high end video production & animation agency, will utilise their expertise to educate on how to get the strongest return on investment from you video marketing in 2022.

Suited for beginners in video marketing and marketers, learn the importance of a good brief and how it’s the driving force to video content creation & strategy. Discuss the role of each digital channel and how they drive different results. Compare the video production budget versus the channel spend budget and the importance of balance between these two requirements.


  • How to Write a Good Brief – The brief is the foundation and driving force to the video content creative, production, execution as well to the video spend strategy, therefore it is essential that it is executed with finesse
  • Understand the role of each digital channel, how they drive different results & different creative required to optimise ROI
  • Defining your Budget - Video Production Budget vs Channel Spend Budget and the importance of balancing the two limitations

Prereqs & Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

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