UX in ATX x GA present: Defense Against the Dark Patterns in Design | Online

About this event

User Experience (UX) Design supports business objectives by focusing on the user and their needs. In some occasions, the business purposes directly contradict the user's best interest, leading some companies to use design to deliberately mislead the customer through malicious practices. Such design intents are called dark patterns.

Our speaker will shine light on the ethics of dark patterns, how we as users can avoid and detect the pitfalls of this malpractice, and what we can do as designers to take a stand again dark patterns when pressured by our companies. Finally, we’ll look into how else those business objectives can be met through more acceptable patterns.

This talk is intended for participants with a basic understanding of the user experience disciplines who are keen to explore the frontiers of the user-centered design and the ethics of nudging designs.

Takeaways

• A definition of UX dark patterns.
• The ethics conundrum they create for the designer in charge of implementing them.
• The difficulties that standing for the user sometimes creates for the designer.
• How else can tricky business objectives be met through more acceptable patterns.

Prereqs & Preparation

• This event is taken completely online via Zoom.
• You will need access to a laptop or computer with strong internet connection.
• Event set up information will be emailed to all signed up prior to the event.