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User Experience (UX) Design supports business objectives by focusing on the user and their needs. In some occasions, the business purposes directly contradict the user's best interest, leading some companies to use design to deliberately mislead the customer through malicious practices. Such design intents are called dark patterns.
Our speaker will shine light on the ethics of dark patterns, how we as users can avoid and detect the pitfalls of this malpractice, and what we can do as designers to take a stand again dark patterns when pressured by our companies. Finally, we’ll look into how else those business objectives can be met through more acceptable patterns.
This talk is intended for participants with a basic understanding of the user experience disciplines who are keen to explore the frontiers of the user-centered design and the ethics of nudging designs.